Case Study: Sony achieves award-winning mobile brand engagement with FMI Agency

Sony energizes 450 ambassadors with FMI Agency’s award-winning incentive programme

Sony Mobile challenged brand engagement agency FMI to design a new, high-value incentive trip for its brand ambassadors. After running an annual trip to Las Vegas for four consecutive years, the company needed another exceptional "money can't buy" experience to reward its award-winning team of ambassadors and maintain excitement for its leading programme.

FMI created an action-packed trip for ten winners, which included a day at the CES exhibition, a helicopter ride over the Grand Canyon, a high-speed NASCAR drive, and an exclusive VIP night in Vegas. The overall Sony Mobile Ambassador Programme, which includes an online platform and mobile app, actively engages over 450 ambassadors. The solution by FMI was a phenomenal success, leading the market and motivating staff, while also proving to be a massively valuable communication tool for the brand.

Sony