Case Study: Sony boosts retail sales performance with FMI Agency group incentive travel

Sony boosts store sales with FMI Agency in 8-week incentive campaign

FMI Agency created a motivational sales incentive program for Sony, a telecoms client. The challenge was to reward and engage colleagues within a key high street retail partner, encouraging them to engage with the brand and its products while also raising awareness of Sony's recent sponsorship of a high-profile sporting event.

The solution from FMI Agency was an eight-week sales incentive that measured store performance on both sales quantity and improvement over a comparable period. The program included weekly prizes and culminated in a group trip to Barcelona for 30 winners, which featured prestigious dining, a Segway tour, and a VIP experience at FC Barcelona's stadium. As a result, 86% of stores improved their sales performance, and winners reported high levels of motivation and team cohesion.

Sony