Case Study: Sony achieves a 184% sales uplift with FMI Agency’s Thrill & Chill incentive travel programme

Sony boosts handset sales 184% with FMI Agency

Sony challenged incentive travel agency FMI to create a 'Thrill & Chill' branded sales incentive program. The goal was to increase handset sales and market share by raising awareness of the mobile brand and engaging retail staff over a nine-week period.

FMI implemented a mobile-optimized campaign microsite for communication and posted public league tables to track progress. The highest-performing staff won a trip to Cape Town. During the nine weeks, FMI achieved a 184% uplift in sales and a 215% increase year-on-year, resulting in a completely happy client.

Sony