Case Study: Sony boosts distributor sales engagement with FMI Agency's incentive programme

Sony boosts distributor sales over a 12-month incentive programme with FMI Agency

The customer, Sony, faced the challenge of achieving higher levels of commercial engagement and increasing sales volumes among its key hardware distributors. The vendor, FMI Agency, was commissioned to deliver an exciting B2B incentive program to address this.

FMI Agency designed a vibrant and fun 12-month incentive program featuring an online leaderboard, branded communications, and SPIF days. The solution included quarterly rewards such as VIP trips to Monaco, Marbella, and the British Grand Prix. This persistent engagement significantly drove forward and increased sales performance, receiving a great response from participants who quoted it as the best incentive they had received.

Sony