Case Study: Sony boosts dealer sales and product knowledge with FMI Agency's Alpha=Alfa incentive programme

Sony boosts digital imaging sales with FMI Agency’s 13-week incentive scheme

The customer, Sony, faced the challenge of creating an industry-leading channel incentive scheme to broaden the knowledge of its retail sales staff about Sony Digital Imaging products. The goal was to enable staff to confidently communicate the benefits of Sony’s innovation and technology. FMI Agency was engaged to develop this program.

FMI Agency designed the Alpha=Alfa campaign, which included a dedicated online incentive portal, a retail roadshow, and compulsory training modules. The solution used points for sales to gain entries into draws for weekly Sony product prizes and a grand prize of an Alfa Romeo car. As a direct result of the program, Sony saw an uplift in digital imaging sales. FMI Agency successfully delivered the campaign multiple times and won a Silver Award for Best Sales Incentive Programme.

Sony