FMI Agency
46 Case Studies
A FMI Agency Case Study
Progress, a digital software solution company, needed a channel incentive programme to recruit resellers, raise awareness, and reward sales of qualifying products during COVID times. It worked with FMI Agency to create a 6 month incentive campaign supported by a bespoke channel incentive website.
FMI Agency delivered “Take the High Road,” an online programme where resellers logged sales to move up a leaderboard, with wildcard entries, spot prizes, competitions, personalised avatars, sales tools, customisable content, and themed webinars to support channel partners. The top 15 sellers earned a 3-night trip to Cameron House Hotel in Loch Lomond, and Progress said sales revenue targets were exceeded and partner feedback after the trip was excellent.