Case Study: MotoNovo Finance elevates its Extra Mile Awards with FMI Agency

A FMI Agency Case Study

Preview of the MotoNovo Finance Case Study

MotoNovo Finance elevates Extra Mile Awards for 130 attendees with FMI Agency

For the second consecutive year, FMI Agency was appointed by MotoNovo Finance, a division of Aldermore Bank, to evolve its Extra Mile Awards. The challenge was to expand this dealer recognition event beyond a standard awards ceremony into a more immersive and valuable experience that would strengthen relationships within their dealer network.

FMI designed and delivered a seamless full-day program at the Radisson Blu East Midlands Airport, combining a partner showcase, a conference on key themes, and structured networking before transitioning into the evening awards celebration. The vendor provided end-to-end event management, from creative development to supplier coordination. The solution successfully elevated the event for 130 attendees, generating positive feedback and establishing it as a standout fixture in the client’s calendar, with discussions for the following year already underway.


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