Case Study: Logitech boosts retail staff engagement with FMI Agency's Love Logitech channel marketing programme

Logitech trains 54 stores in 10 days with FMI Agency

Logitech approached FMI Agency to develop a channel marketing programme to support the UK launch of its new ZeroTouch hands-free product. The challenge was to train, educate, and reward retail sales staff to effectively promote the new item.

FMI Agency conceived and designed the "Love Logitech" online engagement platform, which featured product information, training videos, and quizzes. The solution also included a national Smartcar roadshow that visited over 54 stores. This programme successfully trained hundreds of staff, who were incentivized to become product ambassadors. Due to this success, FMI Agency's solution is planned for expansion into additional retail channels.

Logitech