Case Study: LG Mobile improves European product marketing with FMI Agency

LG Mobile improves European product marketing communications with FMI Agency

LG Mobile's European product marketing team needed a retained creative and strategic resource to serve as an extension of their internal team, acting as a central hub for product knowledge and improving communications. They partnered with brand engagement agency FMI for this ongoing support.

FMI implemented a comprehensive suite of services, including strategic consultation, the creation of sell-in and sell-out materials, and the design of a secure file-sharing portal called TribeInside. The agency also provided a dedicated senior team and account manager. As a result, FMI improved communications within LG's European teams and delivered a consistent marketing message. LG stated that FMI works as a true extension of their business, adding clarity and impact to their efforts even under tight constraints.

LG Mobile