Case Study: Lexmark boosts UK reseller engagement and sales with FMI Agency’s LexGo incentive programme

Lexmark increases reseller engagement by 107% with FMI Agency

The customer Lexmark approached the vendor FMI Agency to refresh their UK reseller channel incentive programme, which was experiencing limited engagement and ROI. They sought to re-energize sales of their enterprise printers and multifunction devices.

FMI Agency implemented the LexGo Sales Incentive and Engagement programme, featuring a secure channel incentive platform with rewards paid to a branded MasterCard and an engagement overlay including training and gamification. The results included a 43% increase in reseller participation, a 107% increase in individual engagement, and a 322% rise in sales incentive claims.

Lexmark