Case Study: Kubota achieves faster dealer rewards and annual cost savings with FMI Agency’s Kubota Rewards Club

Kubota saves thousands of pounds a year with FMI Agency

Kubota, a manufacturer in the agricultural and ground care industry, faced a challenge with its outdated, manual dealer incentive program. The spreadsheet-based system was popular with dealers but created a significant administrative burden for Kubota's sales, marketing, and finance teams, making it difficult to track and measure success. Kubota engaged FMI Agency to improve this programme.

FMI Agency implemented a digital dealer engagement programme called the Kubota Rewards Club, utilizing its channel sales incentive platform. This online portal allowed dealers to instantly monitor performance and convert sales into rewards, while providing Kubota with powerful real-time reporting. The solution saved Kubota thousands of pounds annually and improved sales performance through flexible, targeted incentives.

Kubota