Case Study: Kubota improves dealer engagement with FMI Agency

Kubota - Customer Case Study

Kubota asked FMI Agency to improve its dealer incentive programme after a successful digital-first cashback promotion in 2019. The existing sales incentive was spreadsheet-based, created an admin burden for sales, marketing and finance, and was difficult to track or measure because sales and warranty data had to be manually consolidated and validated from multiple sources.

FMI Agency launched Kubota Rewards Club, an online portal using its channel sales incentive platform and technology. Dealers could monitor performance, track sales, and convert points to rewards instantly, while Kubota gained real-time reporting from global to individual performance. The programme also improved reporting and analysis, reduced the time between action and reward, and has since been extended into other areas of Kubota’s business.

Kubota