Case Study: Jabra amplifies CES presence with FMI Agency product marketing

Jabra amplifies CES presence with FMI Agency over 4 years

Jabra, an innovative company specializing in intelligent audio solutions, sought to amplify its presence and capture the attention of global retailers at the Consumer Electronic Show (CES). Their challenge was to create a highly engaging and concise presentation for their top-level customer meetings that would rise above the noise of the event while remaining unified with their booth design and strong brand identity. They engaged their product marketing vendor, FMI Agency, for this task.

FMI Agency developed a completely product-focused presentation by creating new templates, designs, and animated icons that utilized Jabra's distinctive color palette. The solution was a unique, word-free presentation that used striking imagery and animation to tell the brand's story. This approach successfully engaged Jabra's global customers from the beginning and resulted in a versatile asset that was also adapted into a template for future events.

Jabra