Case Study: Ideal Heating boosts Logic boiler awareness with FMI Agency's national installer roadshow

Ideal Heating reaches 1,200 engineers with FMI Agency roadshow

Ideal Heating came to FMI Agency with the challenge to raise its profile and highlight the features of its new Logic boiler range within the UK market. They specifically wanted to communicate the benefits and ease of servicing of the new product to installers and heating engineers nationwide.

FMI Agency conceived and delivered a UK roadshow where installers competed in a timed boiler servicing challenge. Hosted over nine weeks at 30 go-karting venues with a "race to win" theme, the event was first launched at a major tradeshow. As a result, approximately 1,200 heating engineers and customers were exposed to the products, new business relationships were formed, and the campaign fundamentally increased sales of the new Logic boilers.

Ideal Heating