Case Study: Huawei Builds Store Awareness and Footfall with FMI Agency Social Media Marketing

Huawei gains 600 Facebook likes in 10 days with FMI Agency

Huawei approached their long-term agency partner FMI Agency for support in building awareness and driving footfall for their first UK Experience Store. The challenge was to launch a social media marketing campaign from scratch for the store's new Facebook page, generating excitement for its opening during a turbulent retail environment due to COVID-19 restrictions.

FMI Agency created and implemented a social media strategy centered around a daily countdown teaser campaign. This involved producing high-profile assets designed to build excitement, reflect Huawei's brand values, and drive traffic to their engagement platform. The solution successfully achieved over 600 new Facebook Page Likes within the 10-day campaign period, equating to 80% of their existing social audience.

Huawei