Case Study: Huawei elevates premium brand awareness with FMI Agency experiential marketing at Henley Festival

Huawei engages 500+ consumers at Henley Festival with FMI Agency

Huawei, a mobile phone manufacturer, faced the challenge of repositioning its brand from a value option to a premium competitor with the launch of its P9 smartphone. To achieve this, Huawei partnered with FMI Agency to gain exposure among users of high-end devices by sponsoring the prestigious Henley Festival.

FMI Agency created an experiential marketing solution inside a branded dome to showcase the P9's key photographic features. They engaged festival-goers by taking professional-quality portraits of them with the phone and providing a way to download and share the images. This approach successfully exceeded its target by interacting with over 500 consumers daily. FMI Agency also ran a social media competition that awarded a new P9 each day, further increasing brand awareness and consideration.

Huawei