Case Study: Huawei achieves sales and engagement growth with FMI Agency's Iceland incentive travel programme

Huawei drives sales with FMI Agency’s 8-week Iceland incentive programme

Huawei, a leading global handset manufacturer, sought to drive sales and market share by creating an unparalleled incentive travel programme for its top retail staff. The challenge was to provide a 'money can't buy' experience that would excite participants and reward them for their performance. FMI Agency was engaged to deliver this corporate incentive travel solution.

FMI Agency organised a three-day ground programme in Reykjavik, Iceland, featuring unique activities like snowmobiling on a glacier and viewing the Northern Lights. This adrenaline-packed itinerary was designed to create lasting memories and reinforce brand messages. The solution successfully engaged winners, with many describing the unexpected adventures, such as navigating extreme weather, as the highlight of their trip. FMI Agency delivered an impactful programme that achieved Huawei's goal of motivating staff and driving sales.

Huawei