Case Study: Huawei achieves a 225% sales uplift with FMI Agency's corporate rewards and incentive travel programme

Huawei - Customer Case Study

Huawei worked with FMI Agency to support the launch of the Huawei P20 and P20 Pro devices and to drive trade engagement across the UK market and Huawei’s India contact centres. The brief was to train and educate contact centre staff, give them hands-on experience with the new devices, and motivate sales with a strong incentive.

FMI Agency delivered a three-month engagement programme built around a dedicated trade platform, launch communications, bootcamp-style training, quizzes, and digital e-codes redeemable through a global rewards store. It also ran a five-week sales incentive with a trip to Bali, supported by a roadshow and sales floor takeover in India. The campaign delivered a 225% sales uplift from the previous benchmark period, and 16 top-performing sales staff earned the trip to Bali.

Huawei