Case Study: Retail boosts sales by 42% with FMI Agency

Fast start your sales with an experienced corporate rewards agency

Retail worked with FMI Agency to create a motivational reward for a telecoms retailer’s high-achieving colleagues over a 6-week sales period. The audience was mainly males aged 21-35, so the brief called for an incentive that would appeal to that group and support stronger sales performance.

FMI Agency delivered a luxury fast car experience paired with a VIP tour of Wembley Stadium, along with a hotel and spa stay and dinner at a celebrity restaurant. Winners drove 16 supercars worth more than £1.5 million, enjoyed pitch-side and changing room access, and saw sales increase by 42% versus the benchmark period; 62% of stores sold more handsets than their target.