Case Study: Eaton boosts reseller engagement and sales with FMI Agency’s Touchpoint Incentive Programme

Eaton engages 3,000+ alarm engineers monthly with FMI Agency

Eaton, a security products manufacturer, faced the challenge of incentivizing alarm installers and engineers to choose their products without having a direct route to market to engage with this audience. The vendor, FMI Agency, developed an online reward and product knowledge portal to address this challenge.

FMI Agency's solution was a platform where users could access product support, log sales using unique reference numbers integrated into Eaton's packaging, and earn redeemable points. This program successfully engaged over 3,000 alarm engineers monthly, leading Eaton to exceed its initial sales targets and plan for a European expansion of the platform.

Eaton