Case Study: Eaton drives reseller engagement with FMI Agency

Eaton - Customer Case Study

Eaton needed a way to incentivise alarm installers and engineers to choose its security products, even without a direct route to market. It also needed a way to engage that audience directly, reward sales and provide product support.

FMI Agency developed an online reward and product knowledge portal where registered users could access manuals and installation guides, log product sales and earn points for prizes. The platform used unique reference numbers incorporated into Eaton’s manufacturing and packaging process for secure validation, and it engaged more than 3,000 alarm engineers every month. Eaton’s security business exceeded its initial sales targets and planned to expand the platform into Europe.

Eaton