Case Study: Amdocs energizes its Annual Summit with event branding by FMI Agency

Amdocs powers its 2017 Annual Summit with FMI Agency and 4 key business pillars

Amdocs, a communications software company, faced the challenge of creating impactful event branding and messaging for its 2017 Annual Summit in Canada. The objective was to excite and inspire its senior management to become strong business leaders. To meet this challenge, Amdocs partnered with the marketing agency FMI to develop a creative theme and a suite of high-level assets.

FMI developed a thought-provoking campaign anchored by the overarching theme "Shine," which incorporated Amdocs's four key business pillars into all communication collateral. The solution included striking imagery, opening and closing videos, staff video stings, PowerPoint presentations, HTML emails, pull-up banners, and branded merchandise. The Amdocs North American marketing team was thrilled with the results, reporting that the event was very successful. FMI was praised for its work, with the client stating, "You are truly the BEST! Love working with you guys, you simply get it!"

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