Case Study: Tourism Barrie boosts tourism impact with Flywheel Strategic

Tourism Barrie drives $600 million into the local economy with Flywheel Strategic

Tourism Barrie, a not-for-profit business association promoting tourism in Barrie, Ontario, faced the challenge of rebuilding its content-heavy website. Their goal was to maintain high SEO rankings while creating a more modern, mobile-first experience to boost engagement and generate measurable economic impact for the city. They partnered with vendor Flywheel Strategic for a strategy and planning, design, and technology solution using the Sitefinity DXP platform.

Flywheel Strategic implemented a complete redesign with a bold, fresh aesthetic and a tailored Sitefinity-supported solution. This included an overhauled events calendar, improved site architecture, and mobile-first features to drive user engagement. The results were highly successful, with the site attracting nearly one million page views. Most significantly, Tourism Barrie's digital presence now supports over $600 million annually for the local economy and helps the 650,000 people who stay in local hotels.

Tourism Barrie