Case Study: Mortgage Professionals Canada creates a high-performing member hub with Flywheel Strategic

Mortgage Professionals Canada boosts member engagement with Flywheel Strategic across 15,000 members

Mortgage Professionals Canada, the country's leading mortgage industry association, faced the challenge of an outdated and inefficient website that was critical to its operations but poorly represented its professionalism. The vendor, Flywheel Strategic, was brought in to perform a health check and ultimately conduct a full redesign using the Sitefinity platform to create a more functional and representative digital hub.

Flywheel Strategic implemented a comprehensive solution that included a phased Sitefinity build, simplifying user experience and navigation. Key features included a rebuilt 'find a broker' tool, multi-site capabilities, and a personalized member login integrated with Microsoft Dynamics CRM. The results were extremely positive, with users praising the new site and analytics showing tremendous engagement on the broker search tool. Internally, the client reported that Flywheel's work provided tremendous efficiency, particularly for managing their national conference registration.

Mortgage Professionals Canada