Case Study: Inuit Art Foundation boosts e-commerce and donor engagement with Flywheel Strategic

Inuit Art Foundation boosts e-commerce traffic exponentially with Flywheel Strategic

The Inuit Art Foundation, a not-for-profit supporting Inuit artists, faced challenges with its outdated and complex website. Their "Frankensteined" platforms were costly to manage and lacked the functionality needed for effective donor and subscriber campaigns. They enlisted Flywheel Strategic to create a more state-of-the-art solution.

Flywheel Strategic rebuilt the website from the ground up, implementing a new design and robust digital publishing capabilities. The solution included geo-detection for different bandwidths and an integrated e-commerce platform for running personalized campaigns. As a result, the IAF reported that their e-commerce traffic increased exponentially, providing a huge boost to online fundraising and subscription sales, especially during the COVID-19 pandemic.

Inuit Art Foundation