Case Study: Environics Institute for Survey Research achieves clearer, more engaging research discovery with Flywheel Strategic

Environics Institute boosts organic search traffic 20% with Flywheel Strategic

The Environics Institute for Survey Research, a non-profit organization investigating Canadian social issues, faced a challenge in clearly presenting its growing volume of research findings. They engaged Flywheel Strategic for a digital experience solution to create a rational schema where important information was showcased without anything getting lost.

Flywheel Strategic redesigned the website, moving from a chronological layout to a thematic one that distinguished major from minor reports. The solution included a new "Key Findings" block to share insights on social media. Following the launch, the Institute saw a 20% increase in organic search traffic, a 16% rise in direct traffic, and a 12% overall growth in user traffic.

Environics Institute for Survey Research