Case Study: Connor, Clark & Lunn Private Capital boosts traffic and leads with Flywheel Strategic

Connor, Clark & Lunn Private Capital boosts traffic 40% with Flywheel Strategic

Flywheel Strategic worked with Connor, Clark & Lunn Private Capital (CC&L Private Capital), one of Canada's largest independent portfolio managers. The customer's challenge was that its web presence was confined to a section of its parent company's site, an arrangement that was delivering suboptimal value and failing to support its revamped brand identity.

The solution implemented by Flywheel included a new responsive website developed on Sitefinity, supported by strategy, design, and content management services. The new site successfully delivered a modern, secure, and accessible experience that balanced excitement with reserve. Flywheel reported that within a month of launch, the site attracted a major new high-net-worth lead and increased overall web traffic by 40% compared to the previous offering.

Connor, Clark & Lunn Private Capital