Case Study: AAF International achieves a more user-friendly, scalable website with Flywheel Strategic and Sitefinity

American Air Filter International boosts sales leads with Flywheel Strategic in two clicks

American Air Filter International (AAF), a global leader in air filtration solutions, faced the challenge of a cumbersome customer journey on their wordy and hard-to-navigate website. They enlisted Flywheel Strategic to build a new, efficient, and user-friendly web solution on the Sitefinity platform to modernize their digital infrastructure and better showcase their vast range of products.

Flywheel Strategic designed and built a visually stunning Sitefinity website with a reimagined architecture, featuring detailed product pages with powerful visuals, an interactive global map, and an integrated faceted search. The new site drastically improved the user experience and directly contributed to sales efforts by generating high-quality leads. The client reported that the well-organized and easily searchable site now effectively arms their sales team with the right information to share with customers.

American Air Filter International (aaf)