Case Study: The Zetter Group boosts revenue management and occupancy with FLYR for Hospitality

The Zetter Group - Customer Case Study

The Zetter Group, a collection of boutique hotels in London, faced a significant revenue management challenge. Following an acquisition, the group's outdated, manual pricing system resulted in suboptimal occupancy and wildly oscillating rates. With plans for international expansion, they needed a modern, intuitive revenue management system (RMS) that integrated seamlessly with their new Apaleo PMS and could be managed by a small team. They selected FLYR for Hospitality after trialing several options.

FLYR for Hospitality was implemented rapidly and required minimal historical data, with the hotel switching on automation within weeks. The solution's focus on primary demand data, rather than just competitor pricing, allowed for more intelligent and dynamic pricing. This resulted in significantly less required oversight, with the system effectively managing rates autonomously. The Zetter Group achieved higher, more stable pricing, with suite rates consistently oscillating around £500 instead of a static £400, while maintaining healthy occupancy levels even during a challenging post-pandemic period.

The Zetter Group