Case Study: The Gaythering boosts ADR and occupancy with FLYR for Hospitality

The Gaythering - Customer Case Study

The Gaythering, a Miami Beach hotel catering exclusively to gay guests, sought to modernize its tech stack and improve revenue management. Working with vendor FLYR, they needed a solution that was easy to implement, required no specialized experience, and could accurately price their unique, niche market instead of relying on inappropriate competitor comparisons.

FLYR's revenue management platform integrated seamlessly with the hotel's systems and quickly provided data-driven pricing recommendations. This solution enabled The Gaythering to significantly increase its average daily rate from $98 to $170 and achieve 97% occupancy. FLYR empowered the hotel to confidently command higher rates, even for shared spaces and during major events, leading to substantial revenue growth.

The Gaythering

Matt Downey

General Manager