Case Study: Sarova Hotels boosts ADR and streamlines revenue management with FLYR

Sarova Hotels - Customer Case Study

Sarova Hotels, a group of independently owned luxury hotels in the south of England, faced challenges with its manual revenue management process. The group relied on a large, homemade Excel spreadsheet that had been in use for 15 years. This system was inefficient, prone to errors, and incapable of performing the volume of analysis required for optimal pricing. After previous solutions failed to impress, the group was intrigued by the innovative rate recommendations and analytics offered by FLYR for Hospitality.

FLYR for Hospitality implemented its revenue management system, which provided intuitive and automated pricing recommendations. The solution enabled Sarova Hotels to price rooms up to 365 days in advance, a task impossible to manage manually. The results were immediate, with a considerably higher Average Daily Rate (ADR) compared to 2019 and several nights at full occupancy. The platform delivered massive efficiency savings by eliminating the time-consuming and error-prone process of manual rate updates, allowing for changes with a single click.

Sarova Hotels

Jon Siberry

Group Revenue Manager