Case Study: Parques Reunidos optimizes revenue management with FLYR

Parques Reunidos - Customer Case Study

Parques Reunidos, a global leisure and entertainment company, faced the complex challenge of manually managing revenue and pricing across its diverse portfolio of over 55 parks and lodging properties. The company needed a dynamic, data-driven solution to optimize pricing, automate revenue management, and react more quickly to changing demand across its unique and seasonal offerings. This led them to partner with FLYR and implement its AI-powered Decision Intelligence Platform.

FLYR's solution provided sophisticated AI and machine learning to forecast demand and automate dynamic pricing. The platform was successfully implemented with speed and ease, integrating with multiple property management systems. As a result, Parques Reunidos reduced its gaps to budget by 40% within the first three months, enabling the team to meet financial targets more effectively and focus on strategic goals. FLYR's technology has been instrumental in transforming the company's revenue management approach.

Parques Reunidos

Iliana Cruz

Corporate Director of Performance, Revenue Management & Distribution