Case Study: Lark Hotels boosts ADR and occupancy with FLYR for Hospitality

Lark Hotels - Customer Case Study

Lark Hotels, a collection of luxury boutique properties, sought to modernize its revenue management after finding that manual processes using Excel spreadsheets were no longer effective. The company was also frustrated with the high cost and complexity of legacy and other cloud-native revenue management systems it had evaluated, which were either too expensive or degraded key performance metrics.

The vendor FLYR implemented its revenue management automation solution, which uses a forward-looking algorithm not reliant on historical data, a particular advantage during the market distortions of the pandemic. The implementation was rapid, and the interface was easy to use. FLYR's solution boosted the flagship property's ADR by 15% in Q1 2021 while also increasing occupancy, contributed to a doubling of booking volume across all properties, and positioned Lark Hotels at the top of its competitive markets.

Lark Hotels

Nikola Jasprica

Group Director of Revenue Management