Case Study: Quest Diagnostics achieves 14x DTC revenue growth with Flynn

Quest Diagnostics grows DTC revenue 14x to $70M with Flynn

Quest Diagnostics, a leading provider of health diagnostic services, hired the marketing agency Flynn to scale its new direct-to-consumer (DTC) lab testing business, QuestDirect. The challenge was to drive significant DTC sales growth without alienating Quest's core base of healthcare professional (HCP) clients.

Flynn implemented a solution that included building new channel infrastructure using first-party data, launching hyperlocal paid search campaigns, and conducting over 200 creative tests per year. This strategy enabled Flynn to grow Quest's DTC revenue 14 times to $70 million in three years, while also delivering a 5x growth in the base consumer testing business.

Quest Diagnostics