Case Study: John Hancock achieves 39% more policies sold with Flynn

John Hancock launches DTC life insurance with Flynn, boosting policies sold 39%

Flynn partnered with John Hancock, a long-established insurance company that had historically sold through brokers and agents. Facing evolving consumer purchasing behaviors, John Hancock's challenge was to broaden its sales channels by building a new direct-to-consumer life insurance business from the ground up.

Flynn built the necessary backend infrastructure and launched a DTC program using audience research, a custom media mix, and highly motivational creative delivered via DRTV and paid search. By integrating data from over 20 sources into a single dashboard, Flynn provided clarity across the entire customer journey. The results included a 24% increase in inbound calls, a 39% rise in policies sold, and a 28% reduction in cost per acquisition quarter over quarter.

John Hancock