Case Study: a national specialty retailer achieves unified, compliant customer data with Flynaut

National Specialty Retailer boosts personalization ROI 340% with Flynaut

a national specialty retailer faced a significant data quality crisis that undermined its personalization and compliance efforts. Customer records were fragmented across seven systems with millions of duplicates, leading to a 40% discrepancy in key metrics like customer lifetime value between systems. The retailer engaged Flynaut to implement an enterprise data governance solution.

Flynaut deployed a multi-phase program over 20 weeks, establishing a master data management system using Informatica MDM and automated quality monitoring with Great Expectations. The solution consolidated 22 million customer records into 17.8 million unique profiles and established a network of data stewards. This resulted in a customer data quality score rising from 54% to 92%, a 99% reduction in duplicates, and a 340% improvement in personalization campaign ROI. DSAR fulfillment time was also cut from 14 weeks to 6, ensuring full regulatory compliance.