Case Study: Cymbiotika cuts churn by 25% and boosts payment recovery with FlyCode

Cymbiotika cuts churn by 25% with FlyCode

Cymbiotika, a direct-to-consumer health supplement company, was losing 12% of its expected revenue due to a failed payment recovery rate of only 52%. The company partnered with FlyCode to enhance its payment recovery strategy and reduce passive churn.

FlyCode implemented its payment optimization and recovery platform, which used machine learning to tailor retry and communication strategies for each customer. This solution delivered a 22% increase in payment recovery, a 25% reduction in passive churn, and a 24x return on investment for Cymbiotika.

Cymbiotika