Case Study: TD Bank Group boosts digital engagement with Flybits

TD Bank Group - Customer Case Study

TD Bank Group, a top ten North American bank, sought to move beyond transactional mobile banking and deepen customer relationships through personalized digital engagement. They partnered with fintech vendor Flybits to leverage its context-as-a-service platform, aiming to anticipate and meet customer needs more dynamically.

The Flybits platform powered a new feature called TD for Me within the bank's mobile app, which used data intelligence to deliver highly contextualized experiences. This included notifying users about nearby sponsored events and connecting home buyers with mortgage specialists. Within a year, the solution achieved significant adoption with 1.2 million users, driving engagement by providing valuable, personalized information at key moments.

TD Bank Group

Vipul Lalka

Associate Vice President and Head of North American Mobile Platforms