Case Study: Members 1st Federal Credit Union redefines digital member experience with Flybits

How a credit union redefined its digital member experience in under 7 weeks

Members 1st Federal Credit Union faced the challenge of its members rapidly adopting mobile banking. Their existing mobile app did not integrate with their campaign manager, making it difficult to provide timely and relevant updates to match the high-quality service experienced in their physical branches. They partnered with Flybits to address this need.

Using Flybits' technology to implement the MyConcierge™ service, the credit union integrated a personalized engagement layer into its existing mobile app in under seven weeks. This solution enabled the marketing team to deliver predictive recommendations and offers directly to members. The results included an increase of over $500,000 in new loans originated per month, alongside significant growth in member onboarding and the adoption of key services like home loans and mobile deposits.

Members 1st Federal Credit Union