Case Study: a leading UK IVA specialist boosts conversions with Fly High Media

a leading UK IVA specialist boosts organic conversions by 154% with Fly High Media

The client, a leading UK IVA specialist, needed to improve its online visibility and lead quality for individuals searching for debt solutions. Their website was underperforming in search rankings and lacked mobile optimization. Fly High Media was engaged to deliver a comprehensive SEO and PPC strategy to address these challenges.

Fly High Media implemented a full technical SEO and content plan, rebuilding the site structure, optimizing for key terms like "apply for an IVA," and enhancing mobile performance. This solution drove a 154% increase in organic conversions, a 58% increase in page-one keyword rankings, and a 46% rise in leads from users searching to apply for an IVA.