Case Study: United By Blue automates dropshipping and scales sustainably with Flxpoint

How United by Blue turned to Flxpoint to ease some of the challenges of starting and managing a dropship component of their business

United by Blue is a mission-driven apparel brand that paired ecommerce with conservation, removing one pound of trash from waterways for every product sold. As dropshipping grew into a bigger part of the business, the team struggled with manual vendor management through emails and CSVs, which created inventory issues and added operational strain.

Flxpoint helped United by Blue automate inventory and order workflows across CSV files, APIs, and Shopify integrations, while still giving vendors flexibility to manage products their own way. With Flxpoint, the team saved time, automated customer order and tracking emails, maintained accurate listings, and scaled their vendor network without adding inventory risk or sacrificing the customer experience.

United By Blue

Daniel Taylor

Omni Channel Merchandiser