Case Study: Pure Modern Living Achieves Scalable Ecommerce Automation with Flxpoint

How Pure Modern Living leverages Flxpoint’s complex order routing capabilities and product information management features to streamline their ecommerce operations

Pure Modern Living, a health and grocery ecommerce retailer offering natural and organic goods, was struggling to manage a growing network of 60+ vendors using emails and spreadsheets. As order volume increased to 75–150 orders per day, the team needed a better way to handle inventory, vendor coordination, and complex routing rules.

Flxpoint helped Pure Modern Living automate vendor onboarding, inventory updates, order routing, and invoice-to-purchase-order reconciliation. With Flxpoint’s order routing and product information management tools, the team gained full visibility, reduced manual work, and managed 25,000+ products more efficiently—saving hours each week and supporting continued growth.

Pure Modern Living

Shannon Johnson

Owner