FLUX Branding
80 Case Studies
A FLUX Branding Case Study
Wosh, Inc., a fast-growing technology company providing on-site car wash services, needed to elevate its brand to match its disruptive position in the market. Their existing brand identity was inconsistent and bland, lacking the visual assets to communicate their innovative and friendly nature. They engaged FLUX Branding for a comprehensive brand strategy and identity solution.
FLUX Branding developed a new creative strategy that positioned Wosh as a new category in car washing. The solution included an updated logo with clear usage guidelines and a new "Super Graphic" visual language to express positivity and ease across all touchpoints. This revitalized brand identity provided Wosh with a bold and memorable foundation for all future communication.