Case Study: Rakuten Super Logistics stands out with FLUX Branding

Rakuten Super Logistics launches a monthly campaign strategy with FLUX Branding

Rakuten Super Logistics, a third-party logistics company with one of the largest US networks, faced the challenge of differentiating itself from its competitors and giving customers a compelling reason to choose its services. FLUX Branding was engaged to develop a new brand positioning and messaging strategy to address this need.

FLUX Branding implemented a comprehensive solution that included a new brand voice, a "Fulfillment Superstars" campaign strategy, and a full-scale digital marketing effort. The vendor redefined the company's unique differentiators, created original photographic content, and launched monthly social campaigns across multiple platforms. This new strategy successfully positioned Rakuten Super Logistics to stand out in the logistics sector by humanizing its service and clearly communicating its superior value to eCommerce businesses.

Rakuten Super Logistics