Case Study: Motorcar Parts of America modernizes its brand family with FLUX Branding

Motorcar Parts of America rebrands family of brands with FLUX Branding

Motorcar Parts of America, a historic manufacturer of aftermarket automotive components, faced the challenge of unifying its brand after decades of growth through acquisitions without a cohesive strategy. They engaged FLUX Branding for a comprehensive rebranding service to help them break from the past while carrying their history into the future.

FLUX Branding developed a complete rebranding solution that included repositioning the corporate brand to emphasize domestic manufacturing and American excellence, which included a meaningful name change from Motorcar Parts and Accessories to Motorcar Parts of America. The vendor also created a coherent brand architecture for their family of product brands, developed new custom photography, and implemented the new identity across packaging, collateral, experiential signage, and web. This strategic refresh modernized the brand while preserving its existing mindshare.

Motorcar Parts of America