Case Study: Kenra Professional achieves a modern, cohesive brand with FLUX Branding

Kenra Professional modernizes its brand with FLUX Branding after 48 interviews and a 4,000-consumer survey

Kenra Professional, a trusted haircare company with over 50 years of history, faced the challenge of an inconsistent brand identity due to organic growth and channel expansion. They engaged FLUX Branding to revisit and refine their brand strategy and identity for the modern market.

FLUX Branding conducted extensive research to uncover the brand's core truth centered on confidence. Their solution included developing a new brand platform, a refined and minimal visual identity with a unified color palette and typography, and a comprehensive messaging toolkit. FLUX Branding also provided detailed brand standards and conducted full-day training sessions for the Kenra team, empowering them to confidently apply the new, modernized brand across all channels.

Kenra Professional