Case Study: Flax Coffee Co. introduces telba to the American market with FLUX Branding

Flax Coffee Co. introduces telba to the American market with FLUX Branding

Flax Coffee Co. came to FLUX Branding with the challenge of introducing the American market to telba, a traditional Ethiopian beverage made from roasted flaxseed. They had a perfected hybrid blend of coffee and flax but needed a comprehensive brand strategy to connect with health-conscious consumers in the competitive CPG marketplace.

FLUX Branding developed a full branding package including positioning, identity, packaging, and website design. They created a unique brand character named Telba, a logo framing her within a flax flower, and distinctive packaging using bright colors against black. The solution successfully crafted a premium brand narrative around health, wellness, and Ethiopian tradition to launch the product line.

Flax Coffee Co.