Case Study: Evo achieves a luxurious, holistic brand refresh with FLUX Branding

Evo launches a new Beverly Hills rebrand in 1 project with FLUX Branding

Evo, a foot surgery practice in Los Angeles preparing to open a new location in Beverly Hills, sought a full rebrand from FLUX Branding. Their challenge was to create a new identity that reflected their unique combination of plastic surgery craft, foot surgery expertise, and a spa-like patient experience for their new surgical studio.

FLUX Branding developed a comprehensive brand strategy centered on the concept “It’s more than your foot. It’s your next step.” The solution included an elegant logotype, a soothing color palette inspired by luxury brands, and custom photography and video production to showcase the elevated patient experience. The result was a sophisticated and calming visual identity that positioned Evo as a one-of-a-kind practice, providing a rich set of assets to launch the new brand publicly.

Evo