Case Study: Downtown Center Business Improvement District brings DTLA’s story to life with FLUX Branding

Downtown Center Business Improvement District boosts DTLA storytelling with FLUX Branding over 10 years

The Downtown Center Business Improvement District (DCBID), a driving force for economic development in Downtown Los Angeles, faced a challenge with brand clarity. Their website, DowntownLA.com, had grown organically and required major restructuring, redesign, and SEO to effectively support their work and reach their community. They engaged the vendor FLUX Branding for strategic assistance.

FLUX Branding implemented a comprehensive solution that included a full website audit, user experience overhaul, and a new information architecture. They also developed targeted campaign strategies, such as "DTLA Works" and "Art of Retail," to position the area as a premier destination. As a result, FLUX helped the DCBID solidify its role as a major force in shaping the present and future of DTLA, serving as their creative strategists for over a decade.

Downtown Center Business Improvement District (dcbid)