Case Study: CityView builds a standout multifamily brand for Belle on Bev with FLUX Branding

CityView launches Belle on Bev before groundbreaking with FLUX Branding

Cityview, a real estate developer, required a comprehensive brand identity for its new multi-family development, Belle on Beverly, before the project broke ground. They engaged FLUX Branding to create a full brand package, from initial strategy to final marketing collateral, to effectively position the property in the competitive market of Historic Filipinotown.

FLUX Branding began with in-depth market research to craft a unique brand position, "Live Your Future," which honored the neighborhood's history while appealing to modern tenants. The resulting identity blended classic Art Deco forms with modern, streamlined elements and a rich jewel-tone palette. FLUX Branding delivered a complete marketing kit including digital and printed brochures, swag, email templates, and a full website to successfully launch the property's leasing efforts.

CityView